What is Projection Mapping?
Every year, thousands of people in Berlin marvel at the „Berlin Leuchtet“ (Berlin Illuminated Event) Moving facades and dancing buildings astonished the Event visitors. The great video mapping art is celebrated and admired here every autumn and has many fans, active artists. Of course Video Mapping has big festivals all over the world.
Video mapping, also known as Projection Mapping, is the term for this art technique and multimedia technology. Projection Mapping combines the technique of imaging with the surface of architecture. Enchanted spectators often find it difficult to understand how movement, colour and form are created and how fixed objects and architectures are animated.
Technicians and artists
House fronts function as screens during mapping, their outer form is picked up precisely, and the projection is adjusted to the surface with pixel accuracy. Well-known forms such as bridges, house walls or towers can be transformed into huge art works of projection.
Hula-Loop Performance from Stepan Boldt.
In order to be able to illuminate very precisely, the surface to be illuminated must be prepared in advance as a precise model. There is a big variety of mapping software available to create the such templates.
Mapping combines technical know-how and creative power. The new creativ forms can playfully break through the routines of perception. So-called Protest Maps are popular in art and have the goal of questioning the usual assessments of image perception. The high image resolution, interaction and real-time rendering blur the boundary between reality and image.
Why Projection Mapping?
At the end of the 2000s, the technology was more widely discovered and effectively used by advertisers for brand campaigns. In addition to video art, Projection Mapping is now also used in tourism, education and especially as an attraction at events. Shoes, furniture, cars and even entire buildings can be effectively staged. Trade fairs, events and large showrooms already benefit from this visualization technology. Because of interesting possibilities, it is obvious that we have only just begun to successfully use this multimedia form of presentation. Rebeam took part on the Genuis Loci Event, because we supplies superior large venue projectors to realize your mapping ideas.