What is Projection Mapping?
Every year, thousands of people in Berlin marvel at the „Berlin Leuchtet“ (Berlin Illuminated Event) Moving facades and dancing buildings astonished the visitors. The great video mapping art is celebrated and admired here every autumn and has many fans and active artists. Video Mapping has obviously big festivals all over the world.
Video mapping, also known as Projection Mapping, is the term for this art technique and multimedia technology. Projection Mapping combines the technique of imaging with the surface of architecture. Viewers are fascinated by the way in which movement, colour and form emerge and how fixed objects and architectures are animated.
Technicians and artists
House fronts function as screens during mapping, their outer form is precisely captured and the projection is adjusted pixel-exactly to the surface. Well-known forms such as bridges, house walls or towers can be transformed into huge art works of projection.
Hula-Loop Performance from Stepan Boldt.
To illuminate very precisely, the surface must be prepared in advance as a precise model. There is a big variety of mapping software available to create the such templates.
Mapping combines technical know-how and creative power. The new creativ forms can playfully break through the routines of perception. So-called Protest Maps are popular in art and aim to question the usual assessments of image perception. The high image resolution, interaction and real-time rendering blur the boundary between reality and image.
Why Projection Mapping?
At the end of the 2000s, the technology was more widely discovered and effectively used by advertisers for brand campaigns. Today, Projection Mapping is also used in tourism, education and especially as an attraction at events. Shoes, furniture, cars and even entire buildings can be effectively staged. Trade fairs, events and large showrooms already benefit from this kind of visualization. Because of interesting possibilities, it is obvious that we have only just begun to successfully use this multimedia form of presentation. We at Rebeam participated in the Genius Loci event because we deliver first-class large-venue projectors to realize your great mapping ideas.